On 16 May, American extreme-endurance runner and PURPOSE-sponsored athlete Zach Bitter will be attempting the 100 Miles (160km) Treadmill World record. 

Keen to watch Zach in action?

For those who are keen to catch him in action, his attempt will be streamed live on the SFuels YouTube channel at 6.30pm PST (9.30pm in Singapore and Malaysia).

Zach currently holds the 100 Miles Run World Record with a timing of 11 Hours 19 Minutes 13 Seconds as well as the World Record for the Distance Run in 12 Hours with 104.88 miles (168km), a record that he has set three times.

Runners all over the world are invited to join Zach live via Zoom and funds will be raised for charity – contributing to the “Fight for the Forgotten” cause, which focuses on making life-altering impacts through water, land, and food for the oppressed in developing countries.

Register to watch Zach’s attempt at https://www.sfuelsgolonger.com/100miletreadmill, limited to 250 runners on a first-come, first-serve basis.

Zach will be wearing PURPOSE Performance Wear apparel

Zach, who had recently signed a contract with PURPOSE Performance Wear, will be wearing the brand’s appeal for all his training and races including his upcoming 100 Mile treadmill challenge. 

Zach to be involved with PURPOSE in developing new gear

And as well, besides the athlete sponsorship, Zach will also be involved with the brand in the development of new and future running gear that will carry his name.

PURPOSE products use HYPERMESH™ technology which enables athletes to regulate their body temperature when they exercise and PURPOSE hope to use the sponsorship with Zach to improve on their running gear to cater to the needs of runners around the world.

Said Noor Aziz, founder of PURPOSE, “After talking with Zach over several calls, it is exciting to be able to work together. I want to develop a high-end performance running line and am looking forward to Zach to contribute his expertise into this.”