My first experience with delivery-only food company Spoonful Meals was when the brand invited me to order and try a couple of their meals at home.

Recently, I got another chance to try a larger variety of Spoonful Meals’ offerings, when they invited me to their launch event, which took place at Tanjong Pagar recently.

The largest cloud-kitchen and delivery-only brand creator from Hong Kong, Spoonful Meals is now in Singapore. 

More choices and greater convenience for Singaporeans

With more than 100,000 meals delivered to date, Spoonful Meals hopes to provide Singaporeans with more choice, greater convenience and more delicious food, with its three distinctively different brands – Nosh, GA and Sesami.

Says Rishi Arora, General Manager, Spoonful Meals Singapore, “The success of the delivery model in Singapore suggests that the market is ready to withstand delivery-only brands. Customers are getting more sophisticated, yet they prioritise convenience. We are here to fulfil those needs by providing a large variety of delivery-only brands which give top quality, genuinely tasty food delivered within 20 minutes.”

Trying Spoonful Meals’ offerings at the launch

At the launch event, I had the chance to try a variety of the offerings from Nosh, GA and Sesami.

NOSH

NOSH offers healthy Californian cuisine with its selection of burrito bowls, salads, crudités and vegetarian options. Lean meats, fresh vegetables and foods low in saturated fats are the order of the day.

From the NOSH menu, we were given the following:

• Sous-Vide Steak Bites with Chimchurri Sauce
• Toasted Pita with Baba Ghanoush Dip
• Chicken, Black Beans with Warm Quinoa / Brown Rice and Guacamole

The Steak bites had been cooked to Medium. They were chewy and juicy and with a red center. The meaty flavour from the steak was definitely apparent, and the sauce added a hint of flavour but without drowning out the original taste of the meat.

As for the Toasted Pita bread, the bread itself was, unfortunately, cold and slightly soft when I came round to eating it, but at least the dip was quite tasty and enjoyable.

Baba Ghanoush is a type of roasted eggplant dip. Prepared with diced nuts, it has a creamy and smooth texture, and a very subtle smoky flavour on its own, and I thought it goes very well with the pita bread. The addition of the nuts was great because this added a hint of crunchiness to the bread.

For the chicken dish, it was still warm when I took some, but the meat, unfortunately, was a tad dry and hard. Nonetheless, the combination went quite well though, with the combined flavour of the black beans and guacamole adding a spicy kick to the dish that I found to be quite enjoyable. And the quinoa and brown rice rounded off the meal with healthy complex carbohydrates.

GA

GA, on the other hand, offers a selection of heart-warming Chinese favourites reminiscent of Cantonese style comfort foods. From the GA menu, we had the following.

• Sweet & Sour Baked Chicken with Broccoli
• Steamed White Fish with Ginger Soy Sauce
• Woodear Mushroom with Black Vinegar

I had thought that the Baked Chicken was quite tasty. The small bites of chicken had been crispy and addictive, and I enjoyed the rich, intense flavours of the Sweet & Sour sauce, which gave the dish plenty of flavour and packed a punch. Unfortunately it pretty much drowned out the original flavours from the crispy chicken, though.

As for the Steamed White Fish dish, this had been a stark contrast to the tasty chicken and is definitely suitable for the health-conscious. The texture of the fish was quite soft, almost melting in my mouth, and with the very light seasoning that adds nothing more than a very slight hint of flavour, this plain and unassuming-looking dish is great for seafood lovers who like tucking into their seafood fresh and natural.

For those who love spicy foods, the Woodear Mushroom would definitely suit you. This is because the dish packs plenty of punch in terms of spiciness. 

This type of mushroom itself has an unusually crunchy texture, but does not have much flavour on its own, therefore the addition of the rich spices to the dish. I would say that the flavour that I could detect the most in this dish, seemed to be that of sweet chilli sauce, so those who like a contrast of sweet & savoury flavours would want to try this dish too.

Sesami

And last but not least, Sesami features Japanese cuisine which are not only nutritionally balanced but also beautifully packed in Bento boxes.

Out of the three brands, I have to say that the Sesami offerings were my favourites, probably because I usually enjoy Japanese cuisine.

From the Sesami menu, we tried the following:

• Roasted Eel and Hijiki Fried Rice
• Marinated Dumplings
• Stir-Fried Soba Noodles

The Roasted Eel was easily my favourite dish of the whole meal. The eel had been soft, moist and beautifully favoured with a sauce that strongly reminded me of teriyaki seasoning. The sauce added some flavour to the dish, but at the same time, not fully drowning out the flavour of the eel. It was the perfect balance. 

And the fried rice was an interesting twist to the dish. Cooked with a subtle combination of Edamame, tofu and seaweed, it was unassuming with a slight hint of flavour, that matched the eel very nicely. Usually Unagi bento boxes are served with sticky Japanese rice, so this interesting combination was novel, yet enjoyable at the same time.

The Marinated Dumplings were tasty too – they were basically gyoza dumplings that are served at most Japanese restaurants, and the Spoonful Meals version was soft and squishy, with a slight hint of savoury flavour, but without overwhelming the senses at the same time. 

The dumpling skin did not break when I picked it up with my chopsticks. And at the same time, I thought that the amount of filling in the dumplings was just right. Sometimes, dumplings have too much dough and not enough filling, so it was great to know that the Spoonful Meals ones, were not like this.

As well, the Soba noodles had been lightly flavoured too, and with a hint of oil added to the recipe. The noodles were soft and easy to chow down, and the subtle savoury and salty flavours added to the dish were just right, without overwhelming the senses. As a result, I could easily eat a whole serving of these noodles for lunch or dinner, without feeling sick.

More brands to launch later

While there are currently just three brands, in the coming months, Spoonful Meals will be launching more brands under their umbrella, such as a homestyle Italian pasta brand, Rustico. 

So this means that if you are currently enjoying the ease and convenience that Spoonful Meals is offering, then do keep a lookout for their upcoming offerings.

How to place an order with Spoonful Meals

For consumers, Spoonful Meals currently retails via the FoodPanda platform, and corporate orders can be made through the Spoonful App.

Due to the constraints in locations of their cloud kitchen, Spoonful Meals currently only delivers their food to the Singapore CBD and Woodlands areas, but there are more locations still in the pipelines, to cater to other areas in Singapore, in time to come.