In the first half of 2019, the biggest Nike Store in South East Asia and India, is set to open in Singapore’s Jewel Changi Airport and will be located on the second floor of the upcoming lifestyle destination, in front of Changi Airport Terminal 1.

Store To Span Over 1,000 Square Metres

This new store, owned by SUTL-Corporation, will span more than 1,000 square metres and will boast the latest and most extensive range of Nike footwear, apparel and merchandise in the region. 

SUTL Corporation is a diversified conglomerate that engages in the distribution of consumer and lifestyle goods and services. The company distributes products ranging from tobaccos, liquors, spirits, beers, water and wines to fragrances and cosmetics in South East Asia as well as the Indian subcontinent.

Said Arthur Tay, Chairman, SUTL-Corporation, “The opening of the Nike Store at Jewel Changi Airport marks another milestone in SUTL’s journey as a leading distributor of consumer and lifestyle goods and services in Asia.” 

He continued, “Backed by a vision to Be The Most Fun Nike Store in Singapore, the Jewel Changi Airport outlets will be Nike’s Beacon Store, setting the benchmark in operational excellence and customer experience for all SUTL-operated Nike stores.”

SUTL-Corporation became a Nike distributor in 2010, but fast forward to today, they are now the largest Nike-only retail group in Singapore, with their continued expansion of Nike stores in the region signalling their ability to navigate the challenges and disruptions in the retail market.

Customise Your Very Own Nike T-Shirts

And at the new store, shoppers will be able to look forward to customising their very own Nike t-shirt and footwear at the Nike By You customisation area, besides gaining access to a comprehensive range of running, training, lifestyle and basketball head-to-toe assortment of products.

Customers Can Have A Fully Immersive Experience 

The store is also carefully curated with multiple touch points that are set to offer customers a fully immersive Nike experience as they walk through the store. 

From in-store education and service to carefully curated seasonal looks and displays, its appeal drives inspiration, innovation and vibrance, at its core.

As well, it is also one of the 11 tenants occupying a duplex unit within the 10-storey mega complex that will comprise a myriad of offerings such as gardens and attractions, retail & dining, a hotel and facilities for airport operations.

Brick-And-Mortar Stores Are Here To Stay

Said Tay, “Despite the rise of e-commerce as a viable option for shoppers, we believe that brick-and-mortar spaces remain an important part of the retail landscape.” 

He continued, “Nike at Jewel Changi Airport reaffirms our confidence in this space and we look forward to strengthening our partnership with Nike on its journey to transform the sporting world.”