Today, Singapore Cancer Society (SCS) commemorates World Cancer Day (WCD) with 12 celebrity-influencers and 10 landmarks who have pledged their commitment to raise greater awareness to support the community and fight cancer.

WCD is a global initiative 

WCD, which takes place worldwide on 4th February each year, is the uniting global initiative under which the world comes together to raise the profile of cancer in a positive and inspiring way, highlighting the need for urgent action to increase early stage cancer detection, screening and diagnosis to improve the chances of survival for cancer patients.

As part of WCD, there will be iconic buildings across the globe lit up in orange and blue as a symbolic act of hope symbolising the fight against cancer.

An online campaign by SCS

And on the Singapore front, SCS has rolled out an online campaign with the aim of getting people to increase awareness on cancer by learning more about the symptoms, go for screenings and spreading the message on social media to encourage others to adopt such behaviour.

As Singapore’s leading charity against cancer, SCS has railed support from celebrities-influencers and organisations to encourage people to take action and reduce cancer, by educating the public about the importance of managing one’s health and staying cancer-free.

Showing solidarity in the fight against cancer 

Said Albert Ching, Chief Executive Officer, SCS, “We have embarked on impactful intervention that minimises cancer and maximises lives to support the cancer community in various ways. SCS has also been improving ways to increase community awareness.”

Continued Ching, “We are heartened by the overwhelming support from organisations and individuals from all walks of life who have come forward to show support on World Cancer Day. This signifies solidarity in the ongoing fight against cancer and a strong testament to our message that no one needs to walk this journey alone.”

Celebrities make a statement against cancer 

The celebrities in the campaign are Fandi Ahmad, Chen Tianwen, Rebecca Lim, Munah Bagharib, Subramaniam Narainda, Gayathri Segaran, Bridget Fernandez, Edmund Tay, Paul Foster, Henry Law, Vickneswari Se and Victoria Cheng. 

In a special video, they are all wearing the ‘I Am’ and ‘I Will Fight Cancer’ boxing gloves and are punching the screen and the video has been screened at Suntec Singapore Convention and Exhibition Centre from 1st to 4th February.

An additional six celebrities from Vasantham were also part of the campaign, and their photo montage will be aired on TV Screen at Campbell Lane on 4th February.

And additionally, a separate video featuring everyday people will also be released on 4th February on SCS’ social media platforms, to show that cancer does not discriminate.

SCS hopes to spark online conversations about cancer 

All these posters and videos aims to spark online conversations and empower Singaporeans about cancer detection and treatment.

Buildings to light up

As well, SCS has roped in various organisations across Singapore, and will be the only city with multiple buildings lighting up to join the global cancer movement.

In 2019, there were five buildings lit up, and this year, the figure is doubled, with 10 landmarks decked out in orange, blue or a mixture of both colours.

These buildings will be Supertrees at Gardens by the Bay, ION Orchard, Khoo Teck Puat Hospital, Marina Square, National Gallery Singapore, Ocean Financial Centre, Our Tampines Hub, Suntec City, The Fullerton Hotel and Victoria Theatre and Concert Hall. 

All photos and videos are credited to the Singapore Cancer Society.