Singapore swimming sensation Joseph Schooling has recently been announced as the first Singaporean brand ambassador for Hugo Boss.
The Rio Olympics Gold Medal
Having won many swimming championship medals throughout his career, Schooling’s biggest achievement came in the 2016 Rio Olympics where he won the 100m butterfly gold medal in an Olympic record time.
This achievement captured the hearts and imagination of Singaporeans across the island, with time literally stopping in its tracks when Schooling had taken to the pool for his record breaking swim. Everyone had their television screens or mobile devices tuned into the Olympics to potentially witness history in the making.
When he had touched home in first place, Singaporeans everywhere clapped and cheered and an open bus victory parade was even prepared for Schooling upon his return to Singapore.
Schooling’s tenacity and drive are synonymous with Hugo Boss
Schooling was chosen because his tenacity and passion for his sport encapsulates the aspirational qualities – that is, success, confidence and passion – that are synonymous with the Hugo Boss brand.
Said Schooling, “To succeed, you need to be committed in what you do. I take immense pride in all that I do and give it my all. It is a tremendous honour to be part of such an iconic brand. Being a BOSS ambassador is significant to me because the brand’s focus on quality and authenticity resonates with me personally.”
Hugo Boss to release video clips
So to commemorate this, Hugo Boss will release a series of short video clips featuring Schooling and the full video is set to be unveiled at the re-opening of the Boss store at The Shoppes, Marina Bay Sands, come 25th May.
This event also includes a Fashion Show presenting the brand’s Fall/Winter 2018 BOSS Menswear and Womenswear collections.
Said Steven Lam, Managing Director, Hugo Boss South East Asia, “We are excited to have Schooling as our ambassador in Singapore. As a young talent with a relentless drive for success, he is a perfect fit to our brand.”
Lam added “His path to victory is a continual, ever evolving journey that he approaches with dedication, precision and confidence.”
Capsule Collection
Hugo Boss has also developed a capsule collection in collaboration with Schooling to commemorate the partnership and this will be available at BOSS stores from 25th May.
Photos are courtesy of HUGO BOSS.
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