Malaysia’s premier distance running event, the Standard Chartered Kuala Lumpur Marathon (SCKLM), has clinched a Gold and Silver in two categories at the annual SPIA Asia event (Asia’s Sports Industry Awards and Conference) held in Bangkok, Thailand recently.

An annual event celebrating the sporting landscape

SPIA Asia is an annual event which celebrates the brands, agencies, marketers and organisations which positively influence the sporting landscape in Asia. 

The Awards are a meaningful and credible platform judged by industry experts, while committed to create legacy through raising funds for local development initiatives.

MYLAPS retained Gold in Best Sports Digital Platform Category

SCKLM technology partner MYLAPS retained the Gold in the Best Sports Digital Platform category for the SCKLM App.

The SCKLM app was developed by MYLAPS and launched for the 2016 SCKLM race. To date, this app has been downloaded more than 39,000 times since its launch and has become the most downloaded sports app in the App Store and Google Play on 7 and 8 April, with 2,408,576 screens viewed.

Said Gloria Ng, Director of Dirigo Events, “Since its launch in 2016, the SCKLM app has continuously added improvements and features that have gone down very well with our participants, as well as their friends and families.” 

And she continued, “The current app features Live tracking of participants, provides all Race Day information, access to the Runners’ Guide and seamless social media connectivity, allowing users to instantly post their memorable race photos.”

 SCKLM wins the Silver in Best Mass Participation Sports Event

As well, Dirigo Events, owner and organiser of SCKLM, won the Silver in the Best Mass Participation Sports Event. Winning the Gold had been Sina 3X3 Golden League from China. Dirigo had won the Gold in this category last year.

Said Rainer Biemans, Director of Dirigo Events and Project Director of SCKLM, “We are delighted to have come away with two awards, similar to our success last year. If anything, the competition was tougher this time around with some prestigious names in the mix but we are humbled by the recognition of our peers in the industry.”

Recognition will encourage SCKLM to reach greater heights

He added, “As we continue to grow in Malaysia and the region, this sort of recognition will serve to spur us on to hopefully greater heights as we continue to deliver the best possible race experience to all our stakeholders. We would like to thank all our sponsors, partners and participants, without whom this achievement would not have been possible.”

SCKLM 2018 recorded highest turnout to date

The 2018 edition of SCKLM had recorded the highest turnout for the event to date, with 38,000 runners taking part over the event’s two days with more than 1,700 being running tourists contributing towards the country’s tourism revenues and more than 70 nationalities being represented. 

Additionally, the 2018 race was also the special 10th anniversary edition of the race, too.