Vivo’s recently-launched new bezel-less smartphone APEX is set to break new benchmarks in the world of technology, for smartphone design.

Company focuses on introducing perfect sound quality and ultimate photography experience 

A global smartphone brand focusing on introducing perfect sound quality and ultimate photography combined with cutting edge technology, Vivo is a company innovative and stylish products for young people.

Today Vivo has more than 200 million users and are one of the preferred brands of young people around the world. Vivo believes in the importance of encouraging young people to embrace self expression and an energetic lifestyle.

APEX is set to create new industry standards 

Said Alex Feng, Senior Vice President, Vivo, “APEX is an iteration of our constant pursuit of setting new industry standards and to deliver the ultimate mobile experience. From breakthroughs in audio, photography and In-Display Fingerprint Scanning technology, Vivo has remained committed to realising our vision for future smartphones.”

World’s highest screen to body ratio

The new phone features the world’s highest screen to body ratio as well as a Half-Screen In-Display Fingerprint Scanner Technology. These are new benchmarks for future smartphone design.

Featuring unprecedented top and side bezels of 1.8mm – the thinnest in the industry, with a 4.3mm bottom bezel, the screen to body ratio of the new phone will exceed 98 per cent, if the bottom bezel reaches 1.8mm. This will create a truly bezel-less experience.

Engineering breakthroughs in camera, speaker and sensor elements 

As well, Vivo’s FullView technology has been taken up a notch, with engineering breakthroughs in the camera, speaker and sensor elements and the design structure. Thanks to the new Screen SoundCasting technology, the entire FullView display has been transformed into a speaker. And this sends vibrations through the display without the need for a traditional speaker too.

Conserves power

As well, compared to other bezel-less smartphones, it conserves power, reduces sound leakage and optimises low to high pitch sounds for a better and more balanced audio experience.

Fingerprint scanning

For fingerprint scanning, the phone also features the Half-Screen Fingerprint Scanning Technology, a world first. This is based on the success of the industry’s first mass produced In-Display Fingerprint Scanning Smartphone, the X20 Plus UD.

So this transforms the entire bottom half of the OLED screen Technology in the APEX. Users can touch anywhere on the bottom half of the screen to perform fingerprint recognition, enabling a more flexible and intuitive experience while meeting industry standards at the same time.

Elevating Front Camera

And an 8MP Elevating Front Camera which seamlessly rises in 0.8 seconds, keeps in line with the promise of supporting user habits. With the hidden proximity sensor and ambient light sensor, this eliminates the space take by conventional front cameras, while offering the same selfie experience that users are familiar with too.

Vivo will continue to explore more possibilities in the future 

Said Feng, “What we showcase in this concept smartphone is only a fraction of our innovative pipeline. We will continue to explore all possibilities to bring the best possible experience to customers.”

All media in this post is courtesy of Vivo.

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